The following post was featured on Social Samosa. You can view the original interview here.
In last few years, the quantum of Consumer Created Content (CCC) has increased manifold. This has given rise to the need for real-time data intelligence.
Organisations are increasingly facing a social communication era that is impacting them across verticals & functions. This has given birth to Social Media Intelligence / Command Centre.
Conceptually what a command centre can do has been outlined in various presentations & posts. In the following mind map, I have outlined the working of the command centre, the role it is expected to perform, the work flow etc.
The mind map highlights the following aspects of a command centre: